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Brooklyn-born Artist, CLEASTER COTTON, searches for the gallery she can call home.
My thoughts on the subject...
Locating the proper gallery and representation for an artist can be quite a challenge. It takes research, confidence, knowing your product, pricing, and faith that the right match is out there and the connection is eminent. A home gallery is essential, and has a great impact upon an artist's success.
The gallery's physical space should be clean, well-lit, and serve your creative needs. The location should be visible and accessible. The gallery should have a stable base of collectors and artists, goood publicity, public relations, and a great track record. The gallery owner should be welcoming, have good communication skills, and thorough knowledge of the artists and the art.
Take notice of the list of artists currently represented by the gallery and find out if they are making sales and getting paid in a timely fashion.
The key is in the relationships. So, put in the time and do your research, demonstrate confidence, sell yourself as a viable, valuable brand, and an interesting personality. Be clear and concise, when you communicate. Put your best foot forward. And, before you make a decision on representation, make sure you ask yourself the question, “Why do I want to be represented by this gallery in the first place?” Then, listen to your gut. With all your homework done... you will know it when you feel it.
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